Here's what we're going to do, what we need from you to get started, and how the first three months look.
You focus on the clinic. We take care of the strategy, creative, and campaign management from start to finish.
A Meta traffic campaign built to drive local patients to your website, starting from $25 AUD per day.
Static ads, carousels, short videos, FAQ-style creative — we run a wide range of angles to find out what actually moves local patients to enquire.
We review the data, double down on what's working, and drop what isn't. You get a clear recommendation at each monthly review.
All ads are written in line with AHPRA advertising guidelines. Nothing goes live without passing our compliance check first.
These are the inputs that let us build the right campaign for your clinic. Nothing goes live until we have them.
The treatments or patient types you'd like to highlight most, and anything you'd prefer we steer clear of. This shapes the entire creative direction.
Any existing clinic photos or footage we can work with, plus a shoot date if you'd like fresh content. The more we have to work with, the more angles we can test.
Access to your Meta Business Suite, ad account, Facebook page, and Instagram. We can't set anything up or go live without this in place.
Wording preferences, services to handle carefully, the right approval contact, or anything that helps us represent the clinic accurately and confidently.
The clinics that get the best results from ads are the ones with real, authentic visuals. One shoot session is all it takes to build a full creative library we can test across the entire campaign.
Every month we launch new creative tests, review the data, and sharpen the focus. By month three, we know exactly what resonates with your patients. Tap any week to see the detail.
We introduce the clinic to local audiences and test the first round of creative angles. The goal is to start gathering real data on what local patients actually respond to.
Show new patients what to expect at a first visit.
Position the clinic as the natural local choice.
Help anxious patients feel ready to enquire.
Review results and set the Month 2 direction.
Using what we learned in month one, we test clearer service-led messages and address the questions patients often have before they enquire.
Guide patients with a dental concern toward the clinic.
Help patients understand options and take the next step.
Share what patients should know before considering whitening.
Remove cost concerns that stop patients from enquiring.
We push the strongest creative further, wind back what isn't converting, and deliver a clear recommendation for the next campaign phase.
Reach patients considering cosmetic options with balanced messaging.
Help patients know the right questions to ask about implants.
A timely reminder about health fund benefits, without the pressure.
A full review and recommendation for what comes next.
That's genuinely all you need to do. Once we have your services, assets, account access, and any notes, we'll take it from there and come back to you with the campaign plan for your sign-off.
Not sure who to contact? Reach out via the same channel your account manager used to send you this document.