Be seen locally
Show up consistently to people in [suburb] and nearby areas.
3-month patient growth plan
[Clinic Name] social media and ads plan.
The goal is simple: help more local people know, trust, and book with [Clinic Name]. We will use Meta ads as the growth engine. Optional support content can be added only if the clinic is comfortable with it.
The goal
More quality patient enquiries from people near the clinic.
We are not trying to make the clinic internet famous. We are trying to make the clinic visible, trusted, and easy to book when someone nearby needs dental care.
Build trust first
Use real clinic photos, team content, and simple messages that reduce hesitation.
Turn interest into bookings
Run clear ads for check-ups, implants, whitening, cosmetic dentistry, or the clinic's priority services.
The plan
Meta ads are the core plan. Support content is optional.
Paid ads are where we spend money and drive enquiries. Any extra posting is optional and only used if the clinic wants a warmer, more active page alongside the ad campaign.
Growth engine
Paid ads
We run Facebook and Instagram ads to people near the clinic, focused on services that can turn into real bookings.
- Month 1: local awareness and trust
- Month 2: service ads and first enquiry campaigns
- Month 3: strongest services, retargeting, and booking push
Support layerOptional
Optional support content
For clinics willing to participate, we can add lighter support posts so the page feels active when people click through from ads.
- Fun, relatable clinic moments
- Meet the team and behind-the-scenes posts
- Simple reminders and useful dental education
Optional support note This is not the main lead source. If approved, support content gives us extra creative ideas to test and reassures people who click an ad then check the clinic page before booking.
The 3-month calendar
The simple version of what happens each month.
The full calendar is interactive, but this is the core plan clients need to approve.
Month 1
Build trust
Optional support
Team intros, clinic walkthrough, patient comfort, light relatable reels.
Ads
Local awareness ads introducing the clinic and services.
Outcome
More people nearby recognise the clinic.
Month 2
Drive interest
Optional support
Service explainers, cosmetic interest posts, FAQs, review-style trust content.
Ads
Booking and lead ads for priority services.
Outcome
More website visits, messages, calls, and enquiry forms.
Month 3
Convert
Optional support
Recall reminders, stronger booking prompts, team/patient confidence content.
Ads
Retarget interested people and push the strongest offers/services.
Outcome
Clearer booking signals and a stronger next-quarter plan.
Budget
The ad budget we recommend for this plan.
The ad budget is paid directly to Meta. Our recommended starting setup is a Traffic campaign optimised for landing page views, using Campaign Budget Optimisation (CBO) so Meta can put more spend behind what is working.
| Month | Recommended ad budget | What it pays for | Why this matters |
|---|---|---|---|
| Month 1 | $25 AUD/day | Traffic campaign optimised for landing page views, testing audiences and creatives. Budget is managed with CBO, which means Meta automatically shifts more of the daily budget toward the audience or ad that is getting better results. | Helps bring more relevant visitors to the website and gives Meta data on which audience responds best. |
| Month 2Review before scaling | $25 AUD/day, or increase if approved | Continued traffic campaign, stronger-performing audiences, and creative variations based on Month 1 results. | Allows the campaign to learn from early results and push more budget toward what is working. |
| Month 3 | $25 AUD/day, or increase based on results/client approval | Ongoing traffic campaign, best-performing creatives, and a possible retargeting or lead campaign recommendation depending on results. | Spend can be adjusted based on website visits, landing page views, enquiries, and booking intent. |
What CBO means: CBO stands for Campaign Budget Optimisation. Instead of manually splitting the budget equally across every audience or ad, Meta watches performance and automatically sends more budget toward the parts of the campaign getting better landing page views. Our usual starting budget is $25 AUD per day. If the client has approved a higher budget, such as $50 AUD per day, or if performance data shows that scaling is recommended, the budget can be increased after approval. Final campaign setup should still be reviewed before launch.
What we need from you
Five things we need so the plan can actually happen.
The clinic does not need to manage the marketing. But we do need the right access, visuals, and approvals.
1. Photo and video shoot
Half-day shoot of the team, clinic, treatment rooms, reception, and natural behind-the-scenes moments.
2. Access
Facebook page, Instagram account, Meta Business Suite, ad account, website or booking page links.
3. Priority services
Tell us which services matter most commercially: check-ups, implants, whitening, veneers, Invisalign, CDBS, emergency, or other.
4. Approval person
One person who can approve content and ads quickly so the campaign does not stall.
5. Compliance preferences
Any words, claims, visuals, offers, or treatment areas the clinic wants us to avoid.
After that, we handle the rest
Planning, copy, scheduling, ads, reporting, and month-by-month recommendations.
Approval
To move forward, please confirm these decisions.
Once approved, we prepare the shoot brief, finalise Month 1 content, and set up the first campaigns.
3-month goal and planApproved / Needs changes
Monthly ad budgetMonth 1 $[X] / Month 2 $[X] / Month 3 $[X]
Priority services[List approved services]
Content comfort levelConservative / Warm and human / Light humour approved
Photo/video shootApproved / Needs date
Launch timing[Launch date]
Next step: please relay your approval, requested edits, or preferred launch timing to your assigned account manager so we can finalise setup and confirm the campaign before launch.