Set up the campaign
Traffic campaign optimised for landing page views, starting from $25 AUD/day.
3-month Meta ads growth brief
A 3-month new patient growth plan for [Clinic Name].
A focused Meta ads plan to test stronger creative, promote the right services, and guide more local patients toward the clinic website.
Here's what we'll do
Build, test, and manage a Meta ads system for local patient growth.
We will run a focused Meta campaign that tests different creative angles, sends people to the clinic website, and uses performance data to decide what to improve next.
Test creative angles
Static ads, carousels, short videos, FAQ ads, offer ads, and objection-handling ads.
Promote priority services
Creative will focus on [Priority Service], [Offer], patient needs, and local intent.
Manage the spend
Budget is moved toward audiences, messages, and services showing stronger intent.
Keep content compliant
Ads are prepared with AHPRA advertising requirements in mind.
Report and recommend
Each month, we review results and recommend what to improve, pause, repeat, or scale.
In plain English: we test the message before putting more budget behind it.
Here's what we need from you
A few inputs so we can create the right ads.
The clinic does not need to manage the campaign. We just need the details, access, and assets that help us make the ads accurate and useful.
1. Priority services
[Priority Service], [Offer], booking links, and any services to avoid.
2. Shoot assets
Team, clinic, treatment rooms, service clips, and natural clinic experience footage.
3. Access
Meta Business Suite, ad account, Facebook, Instagram, website, and booking page links.
4. Client notes
[Client Notes], compliance preferences, wording restrictions, and approval contact.
Here's what to expect
A clear 3-month testing rhythm.
The campaign starts controlled, learns from real data, then becomes more focused as we see which creative and services attract stronger interest.
Month 1
Launch
Focus
Set up the campaign and test first creative angles.
We watch
Landing page views, cost, creative response, and early enquiries.
Next move
Keep, improve, or pause early creative.
Month 2
Improve
Focus
Prioritise stronger services, audiences, and formats.
We watch
Website enquiries, booking clicks or calls, and enquiry quality.
Next move
Stay at $25/day or scale if approved.
Month 3
Recommend
Focus
Repeat stronger creative and prepare the next campaign direction.
We watch
Which services and messages show the strongest booking intent.
Next move
Scale, retarget, test leads, or refine the offer.
AHPRA note: we avoid misleading claims, guaranteed outcomes, clinical testimonials, unrealistic expectations, pressure-based urgency, and fear-based messaging. Wording stays balanced and focused on suitability, options, and consultation.