Photos
- Team group photo
- Each dentist and key team member
- Reception and treatment rooms
- Exterior/signage
Interactive 3-month calendar
The practical ads calendar for [Clinic Name].
Click any card to see the goal, format, asset needs, and why it supports the paid ads plan. Ads remain the main growth engine. Any support content shown here is optional and only included if approved.
Trust
Reach
Service
Ads
Useful
Support contentOptional only
Paid mediaAds running monthly
PlatformsFacebook + Instagram
Client input1 shoot + approvals
How to read this
Ad cards are the campaign engine. Support cards are optional.
If a clinic is not comfortable with light humour or trend-style content, we can skip or keep support cards conservative and still run the ads plan.
Tip for delivery: show the calendar first as distribution, not as a list of tasks. Then open only the cards the client asks about.
Month 1
Build local awareness and trust
Introduce the clinic, team, and services. Ads focus on local visibility first.
Month 2
Drive interest and first enquiries
Keep the page active, then add clearer ads for the priority services.
Month 3
Convert and prepare the next quarter
Use what we learned to push the strongest services, reminders, and booking messages.
Shoot list
One half-day shoot gives us most of what we need.
This makes the calendar easier for the clinic. Capture the raw material once, then we turn it into posts and ads.
Short videos
- Clinic walkthrough
- Day-in-the-life clips
- Dentist intro clips
- Light relatable or trend-style clips, if approved
Approvals
- Priority services
- Offers and booking links
- Review/testimonial rules
- Words or visuals to avoid